What I’d Look for in a Social Media Manager

A fictional job description for a real-life challenge

CA-social media.jpgTo begin…a personal confession: I’ve been on social media for about 7 years now. It’s a way of life for many–it certainly is part of mine and my business. But it has also probably been the single biggest contributor to my struggles with anxiety. Without going into lots of detail, suffice to say that certain posts or topics have the possibility of  “triggering” my mind to go down into worrisome, unsettled, and unhappy paths.

While knowing social media is not good for me all the time, I love parts of it. The lively and respectful conversations. The helpful hints. Praises for local businesses. Learning about fun activities. Being able to greet someone in person a little more warmly because I recently saw their post on social media. Trying to be an encourager of others. And, using it both for my own business and for those I support in business. So, I’ll not leaving it any time soon.

So what’s this professional–and human being–supposed to do? How do I balance the good with the not so good?

I’ve decided to start by creating a job description for a “social media manager”–for Beth Beutler. What would I look for if I were hiring someone to do my social media for me?


Title: Personal Social Media Manager

Objective: to use the tool of social media to improve the lives of readers, specifically overwhelmed professionals

Skills and attitudes desired:

  • Creativity
  • Writing skills
  • Ability to maintain objective distance
  • Positive outlook
  • Desire to Collaborate and build friendly relationships
  • Focused, able to control distractions

Specific roles/anti-roles

Dialog prompter, but not cultural commentator: Shares thought-provoking questions that are not directly related to whatever the latest trending gossip is.

Helper, not savior: Shares items that can be of service, primarily to overwhelmed professionals, but also to people in general. Does not feel the need to encourage every person who expresses a need or a prayer request, yet does provide support at times.

Boundary keeper, not nosy Nellie: does not click on links that she knows cover topics that will make her depressed, angry, scared, or nervous, or otherwise fall into negative emotion. Refuses to engage in pointless dialog where each side is very set in their ways.

Bearer of good news/not complainer: makes a point to share positive observations and news and rarely uses social media to whine or complain

Positive influence, not political strategist: generally refrains from sharing her political opinion but uses the energy instead to see good in our country and pray for our country’s leaders

Self-indulgent, not selfie-indulgent: has fun sharing occasional updates of her activities or even her photo, but keeps the ratio of selfies to a degree where “less is more.”

Bridge–not wall–builder: Considers each post’s ability to build, rather than tear down relationships and people and to connect people to other people and services and information that would truly benefit or bless them.

Implementer not infuser: carries out client’s wishes for their social media without feeling the need to absorb all that information into her own thought processes.

Specific Duties

Create meaningful, entertaining, and friendly content.

Filter all posts through the following criteria before posting:

  1. Will this post contribute toward positive relationships?
  2. Will this post invite healthy dialog even if people disagree?
  3. Is the information to be shared true/verified?
  4. Have I shared too many posts already today?
  5. Is there a reasonable balance of what I’ve shared about my personal life vs. what can be helpful to others?

And other duties as assigned. 🙂

Most job descriptions are fluid, as is this one. But I like where my mind is headed on this.

Now you: What would you want in a social media manager for your personal social media channels?

You can leave a comment by clicking here.

An A-to-Z List of Important Character Traits for the Workplace

How would you like to be described by your coworkers?


If I asked one of your coworkers to describe you at work, what words would they use?

Would they be words like these, which come from several of my Facebook friends as well as my own thoughts?

A – Affable, attentive

B – Benevolent, balanced, brave

C – Considerate, caring, customer-oriented, character driven, creative

D – Diligent, dedicated, dependable, detail-oriented

E – Efficient, excellent, eager

F – Flexible, friendly, fun

G – Gracious, genuine, goal-oriented

H – Hard-working, honest

I –  Integrity motivatedCA-ABC.jpg

J – Joyful, just, judicious

K – Kind, keen

L – Listener, loyal, leader

M – Meticulous, mindful, mighty

N – Nurturing, neat

O – Organized, optimistic, obliging

P – Persevering, professional

Q – Quality-motivated, qualified, quiet

R – Reliable, respectful

S – Servant-leader, skilled

T – Trainable, trustworthy, thorough

U – Understanding, uplifting, ubiquitous (available)

V – Visionary, Value-driven

W – Willing, wise, watchful

X – Xenial (hospitable, especially to visitors)

Y – Young-at-heart, yearning

Z – Zealous, zany

Question: Now you: What would you add to the list? You can leave a comment by clicking here.


Four Ways Criticism is Good for You

Not fun, but good


I still remember being called into the Dean’s office in college.

This goody-two-shoe gal, who rarely got in trouble, was being scolded by the Dean of Women for gossip.

It isn’t fun to be called on the carpet–criticized for how you behave. Even smaller criticisms can zap the energy from your day–that snide comment you overheard about how you handled the project or that email from a disgruntled customer. We’ve all experienced it, and if you are in any position of leadership or influence, you’d better be prepared for a higher dose of it than some.

But criticism can actually be good for you–if you handle it right. Here’s why.

Criticism humbles you. Pride is a dangerous thing. On the one hand, being appropriately pleased at a project you have accomplished or something someone you supervise has done can be a healthy element of team building. But thinking more highly of yourself than you ought to can lead to bad feelings and embarrassment eventually. Criticism can be a helpful early warning sign that you think too much of yourself while others don’t feel the same way.

Criticism might contain some truth. Yes, some criticism is completely unreasonable. But most “jabs” do have at least a small element of truth to them. For example, a very friendly person can be a great asset to your team, but could also be too talkative. A criticism of “She just dominates the conversation all the time,” could hurt, but may very well be true. When you receive a criticism, ask yourself what part of it you can actually benefit from. The lesson in the Dean’s office helped steer me on a journey of learning discretion…one that would still take time to learn, but led me to many years of trusting, professional relationships later in my career.

Criticism can open dialog. Often a critic doesn’t welcome face-to-face dialog about the problem, especially if he/she has used a protected means to take the jab (i.e. email, Facebook comments, voice mail message, etc.) If you are courageous enough to confront the critic with sincere questions and a teachable spirit, you may actually build a deeper relationship that greatly improves from where it started.

Criticism can help you improve how YOU give feedback. If you’ve ever received a harsh, unfair criticism, let it remind you not to give criticism in the same way. We often don’t realize how we approach things until we’ve received the same treatment ourselves.

No one enjoys criticism but there’s plenty of it to go around. While it is unorthodox to consider it a gift, it really can be one.

Now you. Share about a time a piece of criticism worked in your favor.

You can leave a comment by clicking here.

Quick Tips for Organizing Your Cash

You work hard for the money, now organize it

You do it for the money, right?

Oh, I know you work to serve. To use your gifts. To fulfill a calling.

But deep down, “make a living” or “bring home some money” IS a key reason you have a job, right?

It’s okay to admit it.

And managing that money takes some savvy thinking, much more than the intent of this blog and blog post–it’s not a money management blog. For that, feel free to visit Crown Ministries or Financial Peace for great resources.

I’m here instead to help you with a few practical tips for organizing that money-related stuff you carry around every day…the stuff that clutters your wallet or purse, or the console of your car.

Tip 1:  Consider using separate change purses, money clips or sections of a wallet as an “envelope system.”

Keep your most used cards in a handy part of the wallet and consolidate less frequently used cards into another section or even a separate change purse or clip. That way you don’t have to sort through a pile of membership/debit/credit/health/library cards to get to the ones you use most. Keep cash for personal expenditures, gas, eating out, groceries, etc. in separate sections. I use a wallet from Savvy Cents designed for this purpose.

Tip 2: Have a set place to put your receipts, either in the wallet or in the same section of your purse.

Put your receipts in the SAME place every time. Enough said.

 Tip 3: Empty your wallet when you get home.

Well, not all of it. Just take out the day’s receipts and coins and store accordingly. For example, I put receipts in my monthly receipt box and take loose change and put it in a container for myself or the household, depending on how the original cash was spent. (I keep the cash in separate pouches.) Then, every few months, I use the coin machine at the credit union to deposit the money back into our accounts.

Tip 4: Refill your wallet as necessary.

I try to live guided by a budget so I have a certain amount of cash for spending each month. I choose not to carry the entire month’s cash at once, so I replenish as necessary when cleaning out my wallet. Once a week, I replenish a couple of sections with cash as a sort of “mini” paycheck.

If you get in the habit of cleaning out your wallet/purse regularly, before long it will be second nature.

Question: Now you: What tip do you have for keeping money organized? You can leave a comment by clicking here.

Pointers for Professionals

Savvy pros share their tips for calendar management

Do you find it challenging to maintain an accurate, helpful calendar? Take a look at these suggestions from professionals like you! Thanks everyone and also the Frontline Festival series over at Let’s Grow Leaders, upon which this post series is modeled.

Read on, click on links, support our contributors, and see below what our next topic will be.

Jeff Baker (@jeffbbaker) of Shoes Optional currently uses a combination of apps and browser extensions for Calendar management. Any.do provides a quick way to setup a task or to-do list that can be scheduled or assigned to others. His go-to app for calendar on his phone is Cal (by the same developers as any.do). The any.do extension for Chrome provides quick access to upcoming tasks and an easy way to check things off.  Connect with Jeff.

Jackie Beyer (@organicgpodcast) of Organic Gardener Podcast has found that Schedule Once is the best investment she could have made for scheduling interviews for her podcast. It’s easy for guests to pick a time at their convenience. It’s simple to use and integrates with many platforms like Google, ical, etc. Connect with Jackie.

Jessica Broadstreet of Triad Virtual Assisting  uses the calendar that comes standard on her computer. Events are displayed of the screen automatically. Less chance of missing something! Connect with Jessica.

Meredith Jones (@thismeredithj) of MeredithJ.com   uses Google Calendar to manage her calendar. She loves that it is accessible and synced to every device she owns and she can section out the different areas of her life to share her appointments with those that need to see it.   Connect with Meredith.

Holly Payne  (@hollyreneepayne) of HollyReneePayne.com has found that setting reminders in her calendar keeps her on task. After all, she can only keep appointments she remembers she has! Connect with Holly.

Amy Porter (@amylynn_porter) of Amy Gets Things Done  breaks her day into time blocks, giving her day structure as well as flexibility. Connect with Amy.

Suyenti Sunarto (@YentiSunarto) of Day 2 Day Concierge Service uses her most frequently used device (her phone) to manage her calendar. She consolidates all her calendars on my phone and is sure to enter any appointment, to-do, important dates, etc. to it. Connect with Suyenti.

Thanks again to our contributors!

Next topic: Tips for preparing for a vacation from the office

Deadline: June 19

Contribute at this link. New contributors welcome!

Question: What’s your best tip for calendar management? You can leave a comment by clicking here.